Sunday, June 29, 2008

How Network Marketing Training Fills The Holes In Your Calender

video

Success in network marketing is based on following some
very basic yet dynamic principles. Those successful in
network marketing are those who motivate, encourage, and
train their downline constantly.

These successful network marketers achieve wealth, and residual
income, by building strong organizations of motivated sponsors
and product distributors.

I've been fortunate to meet and get to know some very successful
network marketers over the years. And they all say thier success
in network marketing depends on a constantly widening network
of contacts. The only way to replicate their success is to master the
art of lead generation.

Being a successful business person or salesperson involves being
able to effectively manage our time. All successful network
marketers use time management techniques, to increase their
effectiveness several fold. And thier success comes from leveraging
thier time by helping others be successful, in turn earning an income
from all their efforts.

Another key to success in network marketing is to understand the
core reasons why these techniques are taught and learn to maneuver
your prospects through them.

When you apply proven network marketing training that
you can pass on to your downline. You help to ensure their network
marketing success. Because they are paramount to the success of
your business

Look after them and they will make you very successful. They
want to know that you have confidence and that you can guide
them down the road to success.

So what do you do if you want to be successful in your network
marketing business. The key to achieving success in network
marketing is not to be had by convincing people, but by helping
those people who want to become successful themselves.

You can start helping them by directing them to the proper
training for success in network marketing. Send them to
Mentoring For Free

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Saturday, June 28, 2008

Annika Sorenstam Has Proven Track Record, Would That Mean Success In MLM


Annika Sorenstam born October 9, 1970.
She didn’t discover golf until her twelfth birthday,
it’s hard to pinpoint Annika’s greatest strength
on the course. She’s a fabulous iron player, and
her driving—already good—improved by an
astounding 13 yards a swing in 2002.

Her mechanics are near perfect, and her tempo
and rhythm are superb. This allows her to strike the ball with
amazing consistency.Realizing that success had made her
complacent. She has decided to challenge the best men in golf.

Does her former skill guarantee her success

Success is predictable and achievable for those willing to work
a system that has been put in place.One that has a proven track
record. For example, most successful people building a network
marketing business do so in an organized method.

You must believe in what you are doing to be successful at it,
and in order for you to have the motivation to pick up the phone
or to speak to someone about it


Success is not a single event – it is a winning mindset.

Being successful is a habit and like every other habit it can be
cultivated. Success is predictable and achievable for those
willing to go to work first on themselves and then on their
business. Using a simple and duplicatable system for
network marketing success

Training is vitally important to insure success in any business
opportunity that you may be considering. You need good training
to be successful in network marketing. And you must have a
system in place which both pre-qualifies, and helps build trust
with your prospect.

People will follow you into this business, if you lead them with
strength, and grow them into Success. To learn more about
growing leaders, here's a must read "Success in 10 Steps"

Your Friend in Success

Gary McElwain
216-539=3553 Anytime
Being a Mentor with a Servants Heart

Wednesday, June 25, 2008

Tiger Woods Surgically Masters Golf, Certainly You can Master Network Marketing with Training

Tiger Woods surgically maneuvered himself into a playoff
position in the U S Open. To come from behind to win. Even
though he was hobbled by a bad knee, which he had operated
on for the second time in five months.

Showing that training and planning bring payoff's

Most people fail in network marketing, because they lack
these essential things that are necessary for success. My point
for sharing this story with you is to let you know that if you want
to be in network marketing, you have to be responsible for your
own success.

It is absolutely critical that you allow yourself to be coached,
and then apply a proven success formula. Having a simple,
duplicable system is a big key to success in network marketing.
Most newcomers don't have the confidence that they can be
successful on their own.

They want to know that you have a powerful system. They can
follow that will enable them to fulfill their dreams,and be
successful, that you are the business partner of their dreams.

You can get your proven success formula in the book
Success in 10 Steps

And the duplicatable system is available to use for free in
Mentoring For Free

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Tuesday, June 24, 2008

Amazon's Bezo's Expedition Invest in Twitter, Invest in Your Network Marketing Expedition

Investing in a network marketing home based business,
require's you to be smart and do your homework. There are a
lot of scams on the internet. Check with the watchdog

First, you have to find the business that you will find interesting
and you will want to stick with. As with most home business
opportunities, the income earned from network marketing will
depend on the person. If you have perseverance, and an equal
amount of patience, then you can probably be very successful
in this line of business.

Network marketing is a career choice you can be proud of.
Remember that this is a business, your own business. In order
to realize a rewarding financial future you must be willing to do
what 9 out of 10 entrepreneurs are unwilling to do..

Finally, the most rewarding advantage of network marketing is
that you are helping people achieve their dreams. And to help
you in that venture is Mentoring For Free

This business isn't about taking advantage of your friends and
relatives. Network marketing is a people-to-people business
that can significantly expand your circle of friends.

People aren't looking for products, services--or even business
opportunities; they're looking for solutions to life's problems.
So you're not in a sales business; rather, you're in a problem-
solving and dream-building business.

And to teach others how that works you are welcome to use
the free training provided by Mentoring For Free

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Network Marketing is a Color Blind Business, Unlike Shock Jock Don Imus

Don Imus and his racial remarks unrelated to mlm industry

Network marketing provides the opportunity for anyone,
from any walk of life, to develop long-term ongoing recurring
income. So this may be the business you're looking for.

There is no perfect or right type of person for this business.

There's also a common myth that this business is all about selling.
So many people who don't see themselves as"salespeople" shy
away from it. The truth is, most of the people who are a huge
success in a home based business, aren't sales types,

For example, most successful people building a network
marketing business do so in an organized method. And tend to
be more introverted. Success requires a businessowner to build
a large network of people who buy and sell products/services
and sponsor others who'll do the same.

This very basic concept is the cornerstone of success
in the network marketing industry.

They work a few dedicated hours each week, with each hour of
effort serving as a building block for their long-term business
growth. As this process continues, you create compound growth
that can lead to hundreds or even thousands of people coming
into your business.

Thanks to the internet, people can now work from the comfort of
their home. And within a few months to a few years, build a large
international network marketing home based business.

You will find the best training available for this business at
Mentoring For Free

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Monday, June 23, 2008

Network Marketing Owner Billionaire Buffet, Social Networking Lunch of a Lifetime

Network marketing is one of the most rewarding home
business opportunities today. Making it one of the fastest-
growing career opportunities in the United States.

Meaning it's an excellent career opportunity for the
average person, as they can build their own business
organization.

Being their own boss, and not having to deal with complicated
employee and payroll problems.

Network marketing is a viable business model that generates
significant income for millions of people worldwide. This home
business is really the greatest source of grass-roots capitalism,
because it teaches people to take a small bit of capital--that is,
your time--and build the American Dream.

Fortune magazine called direct selling (of which network
marketing is the largest segment) "The best kept secret in the
business world." Billionaire Warren Buffet, after purchasing
one of these companies called it

"The best investment he'd ever made."

Age, gender and race aren't barriers in this type of home
business. In fact, well over half of the success stories are women.
This business model is particularly suited to single and married
women with family commitments.

Because it offers them an opportunity to start a home
business on a part time basis with very little capital.

Network marketing is the most successful way to introduce
consumers to new products and services they don't even know
exist.

This is accomplished simply by sharing information with
others about a product or service you believe in and then
teaching them to do exactly the same.

With the best techniques being taught at Mentoring for Free

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Wednesday, June 18, 2008

Successful Social Networking Etiquette For The New Network Marketer

Social networking is often confused by people who believe
that social marketing in your face promotion, is how you
use this great media.

Social networking is tricky for a lot of people who dont
understand the etiquette, and the strategies required to
successfully network on the internet today.

Help for learning the rule's for Social Networking

Social Networking Etiquette=So if you’re using a blog or
Twitter or Facebook or MySpace or Mebo or countless other
sites or services for social, professional or business networking—
and who isn’t these days —

Social Media Manner=The basic rules of etiquette for
developing mutually beneficial relationships with people on
social networking web sites. In the online world of social
networking it should be pretty clear that the same rules which
govern our behavior ...

The Basics of Getting Started with Social Media Marketing=
Bear in mind that the basic rules of social etiquette apply on
the web just as they do in person. If you were attending a live
networking event, you would not go around the room and shove
your business card in the face of everyone ...

Social Media Marketing - Advice on Using Twitter From
John Reese. You probably know John Reese is a very experienced
credible and successful Internet marketer. I have benefited a
great deal from John’s courses and newsletters. This message
from John came to me by email and I am posting it here. ...

I think this brief collection of articles related to the etiquette
required to be successful in social networking will be of help.

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual



Being a Mentor with a Servants Heart

Tuesday, June 17, 2008

Introducing Social Networkers to the Network Marketing Equation

In the begining, when introducing social networkers to your
home based business in the network marketing industry.
Some of them may have a difficult time developing the BIG
dreams you have.

Till they know WHY, just make it about the money. It's easier
Watch Michael Clouse, as he demonstrates this reasoning.


video

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Wednesday, June 11, 2008

Roxanne Greens Social Networking Secrets, How Barking Cats Build Your Network Marketing Business


Every Saturday, Mentoring For Free host
a 1 hour training call. All calls are recorded
and available for replay. This week we have
a new faculty member to introduce you to
the various ways to do social networking
Saturday the 14th of June 2008 at 9PM
eastern time Roxanne Green will be
training on how to self-promote yourself
to millions. And the secrets she uses to
create the all important relationships
needed for success in today's social networking media.
Unlike many "network marketing gurus" who no longer have
any businesses and spend the bulk of their time selling books
and tapes. Roxanne vows to change the entrepreneurial
landscape by teaching people self promotion techniques that
work in today's market and help both new and active
entrepreneurs make a lot more money now and take their
network marketing business to the next level.
Self Promotion is the missing link for many entrepreneurs
Roxanne is a Mentor with a Servant's Heart who likes
to have fun and make a bunch of leveraged money in her
network marketing business. She's the proud mother of
two amazing kids and appreciates the freedom within this
industry that has allowed her to spend so much quality time
with them by working from home.

Her strategies are designed to create the leverage and the focus
it take's to build a successful network marketing downline.
Most people struggle with the best way to use social networking
websites like MySpace & Facebook to build their network
marketing database. Roxanne shares the strategies she uses to
grow her own business
Roxanne Green will reveal:
What a barking cat can teach you about building your network
marketing income. Crucial social networking etiquette.

The best name to use on a social networking site, How one
punctuation mark in a Friend Request can double your results
How exactly to use your Profile Page to build know, like, & trust

Plus a lot more like

The magic of writing quick blog comments & photo comments
If you build it, they won't come - what you MUST do

What you learn on this teleseminar Saturday night,
June 14th, at 8:55 pm Eastern time,can make a real difference
in your business. Register with Mentoring For Free
Your Friend in Success
GaryMcElwain
216-539-3553 Anytime
Being a Mentor with a Servants Heart

Monday, June 9, 2008

Social Networking Your Way to Customer Loyalty

Social networking our way to a priceless customer list is
one of the biggest challenges most online marketers face
today. Understanding it's a process is the challenge.

Here's to learning some of the processes

Strategies for Turning Social Networking Contacts into Customers:
...Most sites make it easier for you to increase your contacts
with built-in tools that allow you to locate classmates or former
co-workers. Read the article here: Strategies for Turning
Social Networking Contacts into Customers.

Why Your PR and Social Networking Strategies Aren’t
Working: Here are some preliminary steps that need to be
understood if you want your PR and social networking strategies
to work for you:. 1. Understand your target market/ideal client.
This is huge and 80% of entrepreneurs are unclear on this.

You Targeted Your Message, Now Target Your Products:
Members of social networking sites like Facebook, MySpace,
and certain blogging communities are not the same as audiences
of television or radio. Yes, the person on Facebook probably
owns a television as well, but their expectations and

Top 10 Social Sites By Alexa Ratings
MySpace: Long recognized as the most popular social
networking site for teens and adults, MySpace allows users to
develop an interactive personal profile, network with friends
and contacts, maintain blogs, and share photos and music.

Speaking of MySpace, Mentoring For Free will be hosting
a special social networking training featuring their own
MySpace Specialist Roxanne Green

Learning to build these long term relationships is a BIG part
of the whole social networking scene. Register for the free
training tele-seminar with Mentoring for Free

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servant's Heart

Saturday, June 7, 2008

The State of Social Networking on the Internet

Social networking on the internet is an ever evolving concept
with ever changing strategies.

Here are a few from this week!

Social Media Today -In a study by Rapleaf, women outpace
men by far in usage of social media. There is especially a
disparity in usage between married women and married men.
While single 20somethings are all on social networking sites
due to having more … ...


Start Your Own Social Network: Ning, HandShakes or
eFriends? HandShakes - This is a fully-customizable
social networking software program that allows you to
build a social networking service using a membership-type
system. Pros of HandShakes include the excellent admin console,
tag clouds, ..

MySpace Profit Strategies-Act now and join the ranks of
millions who are enjoying all social networking sites like
MySpace.com have to offer. Step-by-Step instructions for
setting up a killer MySpace page, one that will prove irresistible
to prospects, clients, ..

Mentoring For Free- Is the best training system online
that provides the understanding of the four personality's
that you will be meeting online, online,offline, books, calls

Enroll for the "Colors to Success" training today

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Thursday, June 5, 2008

Social Networking Psychology, is Network Marketing Biology

Network marketing as a home based business goes
hand in hand with the social networking done daily on all
the Web2.0 sites. And the best training available for social
networking is the"Colors to Success" teleseminar training by
Mentoring for Free.

It's no secret.

The more you know about the psychology of people the more
friends you will make. If you do business on the internet, it's
extremely important that you know how to effectively
communicate to your audience using the written word.

Each person in your audience is different and responds to
different messages in different ways. Luckily, Michael Dlouhy
has narrowed down the four personality traits with specific hot
buttons. You will find more on that topic in this previous post

When you push as many of these hot buttons as you can, using
perfectly polished copy, (taught by Richard Dennis) you
increase your credibility as a social networker.

And that's the whole point, isn't it?

Here are a few hot buttons from each of the four personality
colors. Figure out which personality color you are, then you will
understand how better to relate to the other three.

The smartest people will never quit!

1) Green- These people are obsessed with specifics. The more
details and hard numbers that you can give them, the more
likely you are to turn these information junkie's into great prospects
for your successful network marketing business.

Need some fresh cookie's for that next meeting

2) Yellows- They need to know that what you are offering
them has been tried by your team, and that they can do it with
you. They will be your best friend. They will be glad to help
the team in anyway they can. See that warm smile.

If it ain't fun, I'm not comin!

3) Blue's- These are emotional people, often making spur of
the moment purchases. By creating the right mood and stirring
the right feelings, these people are motivated promoters. Just
present the idea, then get out of their scattered way.

Get to the point, I ain't got time

4)Red- They all want to know, 'What's in it for ME?' Tell them,
show them, sell them. You must earn their respect from the
start. These people respond to social networking that give's
them a sense of pride, meaning and visualization. You know,
Look at ME!

"Colors to Success Teleseminar"

And there you have the four personality traits that we all share
as social networkers. To find out approximately what
percentage of your market belongs to each category, You will
need to belistening in to Richard Dennis and Michael Dlouhy.

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Tuesday, June 3, 2008

Network Marketing, Nursery Ryhme's and Coloring Outside the Lines

Network marketing requires a you to have some fun.
So permit me to entertain you with a very, very Green
version of the nursery ryhme "Mary had a little lamb".

Oh yea! There's a marketing lesson in here also.


video

Mentoring for Free will be presenting "Colors to Success"
the personality color's teleseminar, Saturday night at 9:00

Some topics you will learn when you register for the call

1) Learn more details about the Green processes

2) How to create tunnelvision for a Blue

3) Learn the warm and friendly traits of Yellow

4) How to incite the hyped drive in a Red

Learn all this and so much more in one, one hour seminar
You can register today with Mentoring for Free

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Monday, June 2, 2008

Bo Diddley, Bo Diddley, Have You Heard

Network marketing has had it's share of innovators in it's
early days. Just like Bo Diddley himself, they come out with
their some what original sound and styles.

Here's some for review


7 Lies Of Mlm - Exposing
Network Marketing’s Great Lie

Bottom line is, it’s you a prospect will join in your network
marketing business because they like you and like your
training and most importantly, it’s you they trust and can turn
to for advice

YOUR Network Marketing Business -
Going Full Time QUICKLY!

Your Network Marketing Business -
Going Full Time QUICKLY! How to you seriously make
full-time income in your network marketing business quickly?
I'll explain in this video - and it's NOT what you have been led
to believe is the answer!

New Resurgence In MLM Training Worth Noting!

Over the last few I purchased and read Mike Dillard's cutting-
edge network training manual some time ago and believe me,
it is worth reading. If you have ever tried to do network
marketing or affiliate marketing with emphasis

Most MLMers Quit Too Soon

Because of this most new network marketers (MLMer’s) give
up right here:. You see they have been told that all they have to
do is get 3 and they’ll be millionaires so most MLMers quit here.
Many of them spend a lot of time trying to

Guide To Network Marketing Success!

A Guide To Network Marketing Success! Gather.com, MA -
May 26, 2008 Look at some of the leaders in the network
marketing business. Some of them have created training
programs that will show you how they did it.

Like Bo Diddley Mentoring For Free is the real deal.
And well worth the BANG for your buck!

Bo Diddley you will be missed!

Your friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart

Sunday, June 1, 2008

Daily Disciplines for Effortless Success, by Jack Canfield

"Jack, what are your most important daily actions
that you correlate with your success."

One of the basic first steps is to determine, write down and talk
about what you do want, not what you don't want. Be as specific
as possible. Once you have clarified what you want,
do the following each and every day.

1. Morning Intention, Visualization and Releasing

As soon as you wake up in the morning, take about 5 minutes
to focus your mind on your desires, goals and intentions. Start
by sitting in a comfortable position, closing your eyes and
visualizing your desires and goals as already being fulfilled.
Spend 30 seconds to a minute on each of your core desires and
goals. You can also take a few moments to visualize your day
going exactly as you would like it to.

When you do this, you will often find negative limiting beliefs
that are the result of negative programming from your
childhood will come up. You may hear thoughts like
"I could never afford that,""there's no way I'll ever get that," or
"who am I kidding?" coming up.

If you do, use one of the many releasing techniques that are
available (see the list below) to release the negative thought.
Don't fight or argue with the thought; just release it. Remember
to also spend several moments feeling the feelings you would
feel if you had already manifested your desire in your life. The
intensity of the feeling is what fuels the intensity of the attraction.

Powerful releasing techniques:

The Sedona Method by Hale Dwoskin:

The Work by Byron Katie:

The Emotional Freedom Technique

2. Use External Images to Keep you Focused
on Your Desires and Goals

Keep yourself focused on what you want to manifest by
surrounding yourself with visual images of the things and
experiences you want to create in your life. There are many
tools you can use for this, including creating a Vision Book from
our Dream Big Collection.

1.) Cut out pictures of the things you wish to own
(like your ideal car or home) and pictures that represent the
experiences you want to have (like the perfect relationship,
your ideal job, perfect health, being at your ideal weight, more joy,
inner peace or balance in your life)to remind yourself of how you
want it to be. Put them somewhere where you will see them
every day--on the mirror, the refrigerator, or in your
Vision Book.

2.) For even greater impact, combine your pictures with words
that reflect your desired outcome, such as abundance, romance,
fun, vitality, etc. I think you get the picture.

When you look at any of these pictures, do what Bob Doyle,
who is featured in The Secret teaches-- think the thought,
"THIS IS MINE NOW! THIS IS WHO I AM!"

3. Think a Better Feeling Thought

Start paying attention to the many times during the day that
you have emotional responses (to other people, experiences,
or your own thoughts) that are not in alignment with having or
producing your desires. Pay special attention to when you feel
disappointment, resentment, frustration or anger about your
experiences and circumstances.

Remember, it's your feelings (which are created by your
thoughts, opinions, and beliefs) that are creating your current
circumstances. You must make a shift by changing your thoughts
to ones that make you feel better (i.e., raise your vibration).
Remember that you must become a vibrational match for the
things and experiences that you want to attract into your life.

It is especially important to focus your thoughts and behaviors
on things that cause youto feel joy. Focus your thoughts on
thoughts that bring you joy (your lover, your best friend,
your grandchildren, your favorite vacation spot) and your
actions on doing the things you love to do (pet your cat, work in
your garden, listen to your favorite music).

4. Have an Attitude of Gratitude

It is critical to take time each and every day to focus on what
you are grateful for. Some people do this in the morning before
or after they visualize their desires; others prefer to do it in the
evening. Focus on all of the things in your life (most of which you
take for granted) that you are grateful for--your health,
your children, your job, the nice weather, electricity, running water,
a nice stereo system, your flower garden, your pets, your friends).

No matter what your situation, there are always things to be
grateful for. The more you focus on what you are grateful for,
the more things and experiences you will attract to be grateful for.
You may wish to carry a "gratitude rock" like the one Lee Brower
talks about in "The Secret."

5. Take Action

There are two kinds of actions you can take. Obvious actions are
things like, if you want a better car, going to test drive all of the
models you are interested in and choosing the exact car you want
to have, and saving 10% of your income in a "car account." If
you want to be a doctor, apply to medical school.

There is also what I call "inspired actions." Once you begin
to do the things described above, the universe will start responding
by sending people, resources and opportunities you need to manifest
your desired result. You are going to find that you have inspired
ideas; you must act on them. You must follow those gentle
proddings from the universe. Often these intuitive impulses will
have no seeming connection to achieving your goal, but if you follow
them, they will lead you down a path of wonderful fulfillment.

Here's a quick way to know if the actions you're taking are taking
you closer to the fulfillment of your dreams and desires. If you are
feeling joy while you are doing them, then you are on the right
path. Remember, joy is your internal guidance system, just like
the GPS system in a car, telling you are taking the right actions.
Follow your joy.

6. Acknowledge That it is Working

If you start to see something change for the better, acknowledge
that it is happening. Appreciate it. When you find the perfect
parking space, acknowledge it. When you get the table you want
in the restaurant, acknowledge it. When you receive unexpected
income, acknowledge it. When you meet someone who can help
you achieve your goal, acknowledge that Law of Attraction is
working. The more you acknowledge that it's working, the more
it will work. It's that simple.

If you are attracting things into your life that you don't want,
remember the Law of Attraction is still working. Instead of
thinking or saying, "It's not working," ask your self, "What am I
focusing on, thinking about, talking about, feeling or doing that is
bringing this into my life?" If you want to know what you are
thinking about, notice the results you are producing in your life.
To change those results, you will first have to change your
vibration by changing your thoughts and feelings.

When you make a commitment to take these actions each day,
you'll start to move forward, with confidence, in the direction
of your dreams. Believe that they are not only possible, but that
they are already in progress.

© 2008 Jack Canfield

Are you "stuck" in this area? Send me your most pressing
question about this topic, then join me for our monthly
"Ask Jack Canfield" Tele-Clinic on June 4th!

--------------------------------------------------------------
America's Success Coach, is the founder and co-creator of the
billion-dollar book brand Chicken Soup for the Soul and a
leading authority on Peak Performance. If you're ready to
jump-start your life, make more money, and have more fun
and joy in all that you do, get your FREE success tips from
Jack Canfield now at: FreeSuccessStrategies.com
--------------------------------------------------------------

You can learn more on how to use these techniques in your
network marketing home based business with the
Free training at Mentoring for Free

Your Friend in Success

Gary McElwain
216-539-3553 Anytime
My Success Manual


Being a Mentor with a Servants Heart